How can PCBA suppliers stand out from the competition?
As a PCBA supplier, it is totally wrong to think that you can send a quotation and wait for a deal. In order to stand out in the competition, PCBA manufacturers often ignore the hardships that need to be paid in this process, and more importantly, it is a kind of marketing thinking. In order to answer this question, we must first stand in the perspective of customers and understand their ideas. What is the customer's demand for PCBA suppliers?
1. Professional impression: the customer believes that only professional people can achieve satisfactory results. Therefore, whether your quotation is clear in format and accurate in wording, whether the salesperson's telephone is polite and professional, and whether the columns on the enterprise website are clear and professional are all subconscious and conditional reflections of customers when evaluating PCBA suppliers. 2. Scale and process capability: customers will carefully analyze the characteristics of their product projects and what process capabilities are needed to help them achieve. Therefore, customers will browse the introduction of enterprise scale and process capability as an important basis for evaluating PCBA suppliers. 3. Quality control method: the customer's initial evaluation of PCBA suppliers will form a basic impression: quality or price? The medium and high-end manufacturing capacity is still the regional manufacturing capacity. In view of this, the professional description of quality control methods will also help customers quickly understand the capabilities of PCBA suppliers and provide favorable conditions in the competition. 4. Enterprise case: whether the website has a detailed case introduction, not just a few logos on it, but also relevant background introduction, PCBA product pictures, etc. 5. Quotation: PCBA suppliers need to carefully browse the customer's website to understand the size of the customer's company and the positioning of the product in the market, such as high-end products, which are bound to pay attention to quality and service; Low end products care about price and delivery time. After capturing this information, we should set the corresponding price to ensure our profits. Otherwise, even if the transaction is concluded, the subsequent services will be difficult to sustain. Customers often do not choose the highest or most likely the lowest PCBA supplier among many PCBA supplier quotations. They will definitely choose the one with the highest comprehensive score. Therefore, never expect to beat the competitors with the lowest price.
In order to stand out in the competition, all techniques and tactics should return to one goal: to gain the trust of customers. How can two enterprises that do not know each other establish business cooperation quickly? In the final analysis, it is necessary to solve the problem of trust. Trust does not come from what customers hear or see, but from what customers perceive. If you are in full bloom, butterflies will come. Therefore, as a PCBA supplier, our brainstorming topic is how to make us look the most professional? Professional websites, salesmen, quotations, customer analysis, and merchandising strategies, as well as professional sample production and mass production, have promoted long-term cooperation between the two sides.