Today, PCB industry has become a global big industry. There are more than 2800 PCB enterprises in the world, with an output value of more than 50 billion dollars, accounting for more than 1/4 of the total output value of the electronic component industry. It is the largest proportion of each electronic component sub industry, and the proportion is rising. It is the main pillar of the future development of the electronic component industry. However, due to the impact of the international financial crisis in 2008 and the European debt crisis in 2012, the global PCB multilayer circuit board industry has gone through a difficult period. With the rise of shouji, tablet computers, green base stations and other electronic terminal industries, the focus of the global PCB multilayer circuit board industry has further shifted to Asia. We will usher in a new development opportunity, but due to the gradual reduction of cost and market advantages, Domestic PCB multilayer circuit board enterprises will face more severe market competition. How can we seize the opportunity to become bigger and stronger in the fierce survival competition?
1. Domestic PCB multilayer circuit board enterprises need to transform and upgrade
In recent years, with the gradual weakening of China's market potential, low production costs and other advantages, and the country's future development policy of transforming from a "world manufacturing center" to a "world market", the development of domestic multilayer circuit board enterprises will have to face the problem of transformation and upgrading. Compared with Europe, America, Japan and other countries, the weakness of domestic PCB multilayer circuit board enterprises lies in technology, quality and scale, which will seriously restrict the market competitiveness of domestic PCB multilayer circuit board enterprises in the next new round of industry development.
Among them, manufacturers of PCB materials, such as HDI boards and flexible boards, have made a breakthrough in improving product quality and production scale, focusing on the introduction of automatic and intelligent production, such as purchasing patch strengthening machines, ultraviolet (UV) laser cutting machines, ultraviolet (UV) laser drilling machines, semi curing sheet dust-free automatic cutting machines and other production equipment to improve production efficiency;
At the same time, strengthen and improve product testing, such as purchasing precision testing instruments such as characteristic impedance, ion pollution, number hole, X-ray and line width, to ensure the high quality of products. Manufacturing enterprises that develop PCB equipment for production and testing of PCB multilayer circuit boards will undoubtedly focus on the R&D technology of equipment, improve product performance and meet customer needs; Improve the cost performance ratio of equipment and provide customers with better choices.
2. Build national brand of PCB multilayer circuit board industry
Today, China has already become the largest manufacturing country in the global PCB multilayer circuit board industry. It can be said that there is no shortage of PCB multilayer circuit board enterprises and PCB multilayer circuit board output, but it is still considered by the industry as large but not strong. In terms of the number of enterprises, according to the statistics of CPCA, there were about 1500 enterprises in China's PCB multilayer circuit board industry in 2013, mainly distributed in the Pearl River Delta, the Yangtze River Delta and the Bohai Rim region, with the largest proportion in the world; As for the output of PCB multilayer circuit boards, China has the highest production area in the world, accounting for 40% of the world's total, and its output value has ranked first in the world for many consecutive years. However, when it comes to China's PCB multilayer circuit board industry, what people think is that it still stays at the low-end level of production and manufacturing. No matter in high-end materials, or in the manufacturing of testing instruments and equipment, there are fewer enterprises with world influence, and fewer PCB multilayer circuit board enterprises can enter the forefront of the world.
Why is this? Brand!
The domestic PCB multilayer circuit board enterprises have not really established a well-known brand at home and abroad. On the one hand, because of the domestic PCB multilayer circuit board materials, testing instruments and equipment, there is still a certain gap between the product variety, parameter performance, precision, reliability and stability and the world famous brands of the same type of products; On the other hand, domestic PCB multilayer circuit board factories do not have enough knowledge and understanding of national brands, trust and support. How to establish enterprise brand, show the strength of PCB multilayer circuit board enterprises, and enhance their recognition in the industry will greatly help to enhance the market competitiveness of domestic PCB multilayer circuit board enterprises at home and abroad, and promote the development of national enterprises. Among them, CPCA held a series of activities such as "Excellent National Brand Enterprises in China's Electronic Circuit Industry" and "China's Printed Circuit Industry Ranking", which have played a great role in promoting the localization of our entire PCB multilayer circuit board industry and its industrial chain and the growth and strength of our national brands. Through these activities, we will strengthen and enhance domestic PCB multilayer circuit board enterprises' more attempts and trust in excellent national enterprises and national brands, and establish a strong brand representing outstanding enterprises in the industry and national advanced products.